When we hear of Native or Alternative Medicine (officially referred to as Complementary Alternative Medicine – CAM – in Ireland) we may first think of Juju priests or medicine men in Africa as shown in the picture below. However, ancient history from all over the world points to herbal medicine use over 5000 ago. 

From the Sumerian stone tablets with herbal recipes to Egyptian Papyrus of 1500 BC to Chinese herbal guides and 6th century Sanskrit information that points to the modern drug Ephedrine, all the way up to the Broin Bhearg legends in Ireland, that housed Dian Cecht (God of Health), and was destroyed in 322 A.D. Irish Traditional Medicine preceded the introduction of Christianity and even the written text. Even historical names like Hickey (Healer) and Lane (Leech) were hereditary physician families, while others who trained as medical professionals attended these existing schools for years in order to qualify.

However, English Colonisation destroyed these institutions, by proscribing professions and education. This led to the exodus of Irish doctors, and the loos of this knowledge, although the Irish Folklore Commission in 1937-38 tried to gather the knowledge that was left from folk remedies.

According to a study, the prevalence rates for visits to CAM practitioners increased from 20% in 1998 to 27% in 2002, imagine what it would be today? We would definitely see a renaissance of this field, evidenced by the establishments of the Irish College of Traditional and Integrative Medicine and The Irish School of Herbal Medicine. More people have started realising the benefits that come along with using alternative medicine and that is the reason why it is becoming more popular.

Also, look out for the Natural (Alternative Medicine) Trade Expo, a presentation forum, and an event at which the foundation for new networks, promising business relationships, and innovations will be laid. The Expo is being organised by Custodian Global Consult in partnership with Afro-Dublin Academy and The Nigerian Association of Herbal Medicine Employees.

We will offer visitors and exhibitors an insight into future developments in the medical technology industry. The focus is on Health Foods & supplements, Beauty & Wellness, Health Care & Medical Equipment, Herbal Medicines & Tonics, Probiotics, Bird’s Nest, and Health Management services & Medical Tourism. This event is a gateway to the Nigerian market that helps foreign investors understand the latest knowledge of Nigeria’s market and acquire quality leads.